THE YESORNO FIELD GUIDE · OCTOBER 30, 2026
Business idea validation questions: examples you can use
Write specific, neutral yes/no questions about your customer, offer and price. Includes app, service and creator examples.
A useful question makes it possible to say no. Avoid flattery, vague excitement and combining several features into one answer. Show enough context for the person to understand the tradeoff.
App idea
Weak: “Would you use an amazing meal-planning app?”
Better: “Would you pay $5 a month for a meal plan based on the food already in your kitchen?” Share this with people who actually plan meals, and ask follow-up questions about their current routine.
Service idea
Weak: “Do small businesses need better marketing?”
Better: “Would you pay $49 for a review of your shop’s homepage with five specific changes you can make yourself?” A yes is an expression of interest, not a paid order.
Creator product
Weak: “Should I release something cool?”
Better: “Would you buy a $15 pack of ten editable video scripts for first-time cooking creators?” Describe the format and what is included. Do not imply the product already exists if you are still testing it.
Feature choice
“Would you use a weekly CSV export of your orders?” asks about one behavior. To compare two features, use separate questions and avoid claiming a controlled experiment unless audience assignment and conditions are actually controlled.
A reusable structure
Would you [take a specific action] for [clear benefit] at [price or commitment]? Keep the audience in the context. In YesOrNo, you can add a short description and an optional offer price.
What to avoid
- “Wouldn’t you agree…” leads the respondent.
- “Would you buy and recommend…” combines two decisions.
- “Would you maybe someday…” creates a weak signal.
- Claims of savings or results you have not demonstrated undermine trust.
When you need to learn why someone says no, follow up through an appropriate channel. The current YesOrNo beta collects yes/no votes, not open-ended explanations.
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